Erin Silva is a strategic people leader based in Asheville, NC. Currently, leading the People team at Poppy Hand-Crafted Popcorn in Asheville, NC, and before that, as People leader at Herman-Scheer in Los Angeles, CA.
Throughout her career, the one common thread remains: enabling people through belonging to create beautiful, sustainable products that move the world.
SHRM-CP and PHR certified, strategic HR / People and Culture leader with 9+ years of diverse experience. Translates business vision through an equity lens into HR and DEIB initiatives that improve performance, profitability, growth, and employee engagement. An empowering leader who supports companies and top executives with a unique perspective and appreciation that people are every organization’s greatest asset. Thrives on tough challenges and translates visions and strategies into actionable, value-added goals.
Poppy Hand-Crafted Popcorn
2023 – 2024
Herman-Scheer
2021 – 2023
Formerly the People and Culture Manager at Herman-Scheer, Erin was a strategic partner to the CEO and Senior Leadership team, translating the business's mission, vision, and values through various programs, policies, and initiatives.
HR Strategic Planning
Talent Acquisition
Coaching and Mentorship
Employee Engagement and Retention
Learning and development
Total Rewards
Organizational Effectiveness and Development
Workforce management
Employee and labor relations
Diversity, Equity, Inclusion and Belonging
U.S. Employment Law and regulations
East Fork
2019 – 2021
Formerly the Director of Culture and People at East Fork, Erin led a team of six across four functions, Learning and Development, Community Impact, People Operations, and Food Systems, through immense growth. Over a two and half year period, she hired and onboarded 85 new employees that supported the six times revenue increase. Always using a sustainability and equity lens to design her programs and initiatives, she implemented their total rewards and wellness initiatives, performance management, learning and development, and talent strategies that led to solid retention.
BCorps Certification
HR Strategic Planning
Talent Acquisition
Employee Engagement and Retention
Learning and development
Total Rewards
Organizational Effectiveness and Development
Workforce management
Employee and labor relations
Technology management
Diversity, Equity, Inclusion and Belonging
Risk Management
Corporate social responsibility
U.S. Employment Law and regulations
Collectively Inc.
2017–2019
She managed their hiring, recruiting, and onboarding at Collectively and supported the retention strategy using coaching and mentoring. She designed and administered their employee benefits and all of their employee engagement strategies. She managed our San Francisco and New York offices and ensured employee connection between all locations.
HR Strategic Planning
Talent Acquisition
Employee Engagement and Retention
Learning and development
Total Rewards
Organizational Effectiveness and Development
Workforce management
Employee and labor relations
Heath Ceramics
2013 – 2017
Currently the Director of People at Poppy Hand-Crafted Popcorn based in Asheville, NC.
HR Strategic Planning
Talent Acquisition
Coaching and Mentorship
Employee Engagement and Retention
Learning and development
Total Rewards
Organizational Effectiveness and Development
Workforce management
Employee and labor relations
Diversity, Equity, Inclusion and Belonging
U.S. Employment Law and regulations
At Heath, she led an administrative team and created, implemented, and improved internal processes. In addition, she was Heath's community engagement lead and was in a relationship-building role. She was also a key stakeholder in creating our mission, vision, and values for the company and created a strategic plan for communicating these initiatives.
Diversity, Equity, Inclusion and Belonging
Marketing / Communications
Learning and Development
Social Impact
Event Production
Culture Development
Community Engagement
Design Thinking
Lean
Certifications & Licenses
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SHRM Certified Professional (SHRM-CP)
Issued by Society for Human Resource Management
Earners of the SHRM Certified Professional credential (SHRM-CP) have demonstrated their mastery of HR proficiency standards as defined by the SHRM Body of Applied Skills and Knowledge™ (SHRM BASK™), formerly the SHRM Body of Competency and Knowledge® (SHRM BoCK®). Earners of the credential are recognized for their ability to effectively perform HR duties and responsibilities in an operational capacity.
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Professional in Human Resources® (PHR®)
Issued by HRCI
The Professional in Human Resources (PHR) certification is recognized as a professionally relevant credential for those who have mastered the technical and operational aspects of HR management, including knowledge of US laws and regulations. HRCI retains sole ownership of the badge.
Certification ID
800208201PHR
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AIRS Professional Recruiter Certification
Credential ID 50655423
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Certificate in Diversity and Inclusion in HR Management
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LifeLabs Learning Founding Community Member
As a founding LifeLabs Learning Community Member, you have helped us catalyze thousands of People Operations and Human resources professionals working to promote change, both in their organizations and across the globe - one skill at a time.
WHAT PEOPLE ARE SAYING
Strategic
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Relationship Builder
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Talent Management
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Compliance
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Leadership
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Talent Enablement
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Strategic • Relationship Builder • Talent Management • Compliance • Leadership • Talent Enablement •
Natalie Silverstein, Chief Innovation Officer at Collectively Inc.
“Erin is an empathetic, people-focused leader who is dedicated to building employee experiences that holistically reflect company values. At Collectively, she was instrumental in building meaningful relationships with staff at all levels, designing new culture initiatives based on feedback from employees, formalizing our workplace policies, launching diversity and equity programs, and developing systems to support people operations as we scaled.”
Robin Petravic, Owner of Heath Ceramics
“Erin makes the workplace better. Driven by a strong sense of values that translate well to creating a positive work culture. Erin has a great way of connecting with people throughout all levels of an organization. I always appreciated the way she was able to combine these intangible skills with more technical skills and the drive to keep multiple projects moving. A trusted partner, she’s a contributor that brings great energy to the team.”
Allison Escott, Director of Operations at Herman-Scheer
"Erin was a valuable asset to our team who substantially improved our HR policies and documentation. Not only that, but she was a true culture champion, navigating sensitive employee issues and always finding new ways to engage and support our team through training programs, feedback tools, and career development. Any organization would be lucky to have her on board - she'll make a real impact."
Chapin Herman, CEO at Herman-Scheer